A Thousand Thank Yous to My 10,000 Tweeps
Posted by Jeordan on March 26, 2012
This weekend @pixonu became my 10,000th Twitter follower. I’m grateful to him and to all my tweeps. Thank you!
I can’t believe I’ve been on Twitter for almost four years now. I love the site and the ability it has to inspire change and bring people and ideas together. So tweet on my tweeps and together we’ll keep changing the world for the better.
Some of my Twitter followers:
Using LinkedIn to Target Decision Makers
Posted by Jeordan on March 13, 2012
Recently had a colleague @andrewjkaplan ask me about my LinkedIn presentation to the Social Media Business Council last year. Here is a summary followed by a video of the full presentation.
Challenge
• Connect with hard-to-reach energy leaders
• Encourage ongoing dialogue about complex issues
• Engage opinion leaders and policymakers
Solution
• Establish Chevron Custom Group on LinkedIn
• Target energy industry professionals, policymakers, NGOs, academia, financial services, and media
• Use LinkedIn ads and Partner Messaging to drive group membership
Results
• Exceeded campaign goals by 41%
• Doubled membership due to peer recommendations from LinkedIn members
• 90% repeat visit rate
• 87% of members read discussions
• 92% of members read group digest emails
Social Media Revolution Keeps Transforming Brands
Posted by Jeordan on February 10, 2012
The numbers in the latest version of this video continue to open eyes to a new reality. Guardians of brands need to steadily shift a percentage of their marketing budgets to social media and digital content to remain relevant.
Just consider that:
• It took TV 13 years to reach 50 million users. It took the internet 4 years to reach 50 million users. It took Facebook less than one year to reach 200 million users.
• 78% of consumers trust peer recommendations. Only 14% trust ads.
• 50% of the world’s population is under 30. 96% of Millennials have joined a social network.
• 25% of search results for the world’s top 20 largest brands are links to user-generated content. While 34% of bloggers post opinions about products and brands.
• 80% of companies use social media for recruitment. Of those, 95% use LinkedIn.
ABOUT
Jeordan Legon
For over 10 years, I’ve been helping companies tell a story that is relevant. The views expressed on this site are mine alone and don’t necessarily reflect those of my employer, Roche and Genentech.
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