Videos
Social Media Revolution Keeps Transforming Brands
Friday, February 10th, 2012
The numbers in the latest version of this video continue to open eyes to a new reality. Guardians of brands need to steadily shift a percentage of their marketing budgets to social media and digital content to remain relevant.
Just consider that:
• It took TV 13 years to reach 50 million users. It took the internet 4 years to reach 50 million users. It took Facebook less than one year to reach 200 million users.
• 78% of consumers trust peer recommendations. Only 14% trust ads.
• 50% of the world’s population is under 30. 96% of Millennials have joined a social network.
• 25% of search results for the world’s top 20 largest brands are links to user-generated content. While 34% of bloggers post opinions about products and brands.
• 80% of companies use social media for recruitment. Of those, 95% use LinkedIn.
Going Away Video Made By My Co-Workers
Saturday, December 3rd, 2011
My Chevron colleagues made this video for my going away party. I’m humbled by their generosity. Thank you, friends.
Words Shape Our World
Tuesday, September 14th, 2010
Moving. Convincing. Real. This video captures the power of words in a stunning visual wordplay. It was posted as part of a recent Radiolab episode on NPR.
As I think about the strength a single word, with its potential to calm or incite, unite or divide, inspire or dissuade, I’m grateful and humbled to be a wordsmith.
Viral Videos Delight Audiences, Boost Brands
Sunday, January 31st, 2010
Done right, and with a bit of luck, a viral video can yield millions of views, a heap of media buzz and maybe even some sales.
But these catchy films also let people see the humanity of your brand. Video content can make people feel good about you, your company and your products. And those positive vibes are priceless.
Here are some examples I like.
Dancing Inmates Promote Michael Jackson’s ‘This Is It’
Sony is banking on hundreds of prison inmates performing a dance routine inspired by the Michael Jackson documentary “This Is It” to sell copies of the film’s DVD.
156 Countries Sing Together for the Starbucks Love Project
On Dec. 7, Starbucks posted this feel good video of people around the world singing “All You Need Is Love.” They also launched Starbucksloveproject.com, where visitors can upload webcam videos of themselves belting out the song. Brew up some good feelings and, hopefully, lattes will sell.
Coca-Cola Smiles Thanks to ‘Happiness Machine’
This video captures the unscripted reactions of college students as a Coke machine doles out free soda, pizza, flowers, balloon animals and more. You can’t help but feel good watching this.
Piano Stairs Take Volkswagen to the Top
The Fun Theory inspires the audience, encouraging people to come up with fun ways to do the right thing. Watch all the videos at TheFunTheory.com, and you’ll learn how the amusing campaign earned Volkswagen a fun new ethos.
Sony Celebrates JK Wedding Dance
Sony could have laid down the law, demanding that this couple strip out Chris Brown’s song “Forever” from their wedding video. Instead, Sony saw the millions of viral views as a chance to sell more Chris Brown music. Smart move, Sony.
Share Your Favorite
Which one of these do you like best? Do you have other examples of viral videos that are helping brands? Leave me a comment and share your thoughts.
ABOUT
Jeordan Legon
For over 10 years, I’ve been helping companies tell a story that is relevant. The views expressed on this site are mine alone and don’t necessarily reflect those of my employer, Roche and Genentech.
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