Better Content Means Better Business: Why You Should Read ‘Content Strategy for the Web’

Kristina Halvorson talks content strategy from Andy Santamaria on Vimeo.

If you want to create usable, relevant content for your Web site, then Kristina Halvorson has a book for you.

A brisk read, Halvorson’s “Content Strategy for the Web” lays out:

- The business value of a content strategy.
- How to audit and analyze your content.
- How to make smarter decisions about content.
- How to keep your content current.
- How to structure your content team.

Content creation can be messy. But in 172 pages, Halvorson shows you why content strategy’s time has come.

You’ll learn the ins-and-outs of making informed, achievable content decisions. And why “creating useful, usable content requires… people. With experience. And insights. And judgment. It requires planning. And input. And time. And money.”

So, go ahead, download the free sample chapter, buy the book and you’ll soon see why you need to hire one of us.

After all, isn’t content your brand’s biggest asset?

Tags: content strategy, content tips, effective content, writing for the web

This entry was posted on Saturday, January 23rd, 2010 at 9:15 am and is filed under Content Strategy.

3 Responses to “Better Content Means Better Business: Why You Should Read ‘Content Strategy for the Web’”

1. Tweets that mention Better Content Means Better Business: Why You Should Read 'Content Strategy for the Web' -- Topsy.com says:

   January 24, 2010 at 5:37 am

   [...] This post was mentioned on Twitter by Kristina Halvorson, An Event Apart, PTG Canada, AndreaG, alexisjbell and others. alexisjbell said: RT @aneventapart: Praise for the book by AEA speaker @halvorson Why you should read Content Strategy for the Web: http://bit.ly/5PmHaR [...]
2. Carolyn Jung says:

   January 29, 2010 at 7:31 am

   Very true. Some sites out there are so weak in content, and you kind of wonder who’s reading them. I think it’s just a sign of the times. Creating your own Web site or blog is so easy these days that anyone thinks they can do it. But to really succeed, it’s like you said: You have to offer something worthwhile to read.
3. Jeordan says:

   February 11, 2010 at 12:18 am

   Your Foodgal.com blog, Carolyn, definitely offers worthwhile (and tasty) content.