Content Strategy Matters

Why is content king? Because it’s the reason people come to your site: to get information.

But way too often, content is almost an afterthought in creating a Web site. The content creators are brought in after information architects, designers, developers and site owners create and approve a shell that needs to be filled.

By letting the content strategist be part of the team from the start, you ensure the site meets the needs of visitors and site owners. You’re also able to set editorial standards early on in the project, which allows your writers, producers and editors to create content that reflects your brand’s voice and tone.

Effective content strategy is simply good communication.

Tags: content strategy, content tips, effective content, excellent sites, writing for the web

This entry was posted on Monday, June 8th, 2009 at 12:33 pm and is filed under Content Strategy, Excellent Sites.

2 Responses to “Content Strategy Matters”

1. Phil says:

   August 23, 2009 at 8:10 pm

   Good points raised here, but I’m missing some more information. Can you recommend books, other reading material on the subject?
2. Jeordan says:

   August 26, 2009 at 2:22 am

   Thanks for the comment. I recommend: “Content Strategy for the Web” by Kristina Halvorson. http://bit.ly/SrvdO

   Happy reading!