Twitter:  via @nprnews: Google, Facebook And The Next Billion Users http://t.co/ikcrwuF3   3 hours ago

Started my new job: Head of Internet and Social Media at Roche

So Gabriel and I and our two dogs, Mia and Luna, made the big move to Basel, Switzerland.

After a promotion at work, I’m now Head of Internet and Social Media at Roche, Genentech’s parent company.

If you want to know more about what I’ll be doing, please check out my LinkedIn profile. Lots of work to do, but I’m looking forward to learning, growing and putting my stamp on the job. And my new team has been really welcoming — even taking me out in my first week to teach me the finer points of eating Bündnerfleisch, a Swiss specialty.

I’m grateful to my Genentech family for your support and for giving me such a great send-off. I miss you, but I know I’ll see many of you when work brings you to Basel or when I have to visit South San Francisco for my new job.

Here are a few pictures from our adventure so far.

Walking along the Rhine River in Basel

Walking along the Rhine River in Basel.


Rat Terriers in Carry-On Bags at the Airport

Our rat terriers, Mia and Luna, were not happy to be in their carry-ons. But at least they flew in the cabin with us. Thanks Lufthansa!


Going-away party at Genentech

My Genentech colleagues threw me a beautiful send-off party. Thanks to them and my boss, Kristina, for being so supportive as I embark on this European adventure!

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8 Responses to “Started my new job: Head of Internet and Social Media at Roche”

  1. [...] Jeordan Legon joins Roche as Head of Internet and Social Media Lead strategy and implementation for all corporate digital initiatives. [...]

  2. Hey welcome to Switzerland! :)

  3. [...] Jeordan Legon joins Roche as Head of Internet and Social Media Lead strategy and implementation for all corporate digital initiatives. [...]

  4. [...] Jeordan Legon joins Roche as Head of Internet and Social Media Lead strategy and implementation for all corporate digital initiatives. [...]

  5. Jeordan says:

    Merci vielmal, Jerome! Thanks @Jeremiah and others for the mentions.

  6. Jordan! We worked together at Miami.com back in 1999-2000. I just wanted to say Congratulations on the move. I love Switzerland!

  7. Jay Bryant says:

    Congrats on the move! Who’d think that 2 old newspaper guys from the OCR would end up working in the pharma industry! Good luck with your new position.

  8. Jeordan says:

    @Rob: I remember you. Thanks for saying hi. Basel Is beautiful. @Jay: Amazing how the comms world has changed in 20 years. Fun having a front row seat.

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Jeordan Legon

For over 10 years, I’ve been helping companies tell a story that is relevant. The views expressed on this site are mine alone and don’t necessarily reflect those of my employer, Roche.

Jeordan Legon


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