JEORDAN LEGON
Digital Content Strategist & Manager
Relevant, Impactful Narratives for Business
jeordan@jlegon.com
· Winner of multiple awards, grabbing a Webby, EPpys, and even a Pulitzer for content.
· Designer of Yahoo! News’ strategy to become #1 Internet News Site, topping CNN.
· Thought leader behind significant increases in web traffic and loyalty across multiple new channels.
Innovative communications professional with record of high success developing messages that “stick” to the target audience in social media, interactive content, and other emerging communication spaces. Integrate creative vision, leadership savvy, and a journalist’s eye for detail. Consistently generating global acclaim and “buzz” with relevant, insightful content that inspires followings.
Branding • Corporate Marketing • Content Creation & Management • Public Relations • And Much More…
EXPERIENCE AND ACHIEVEMENTS
Chevron, San Ramon, CA
Managing Editor, Digital Media
2007 to Present
Manage creative team of artists, writers, editors, community managers and producers responsible for content creation and maintenance of all major Chevron digital properties, including Chevron.com and WillYouJoinUs.com.
Initiate and grow Social Media Working Team in response to emergent opportunities in social media space, consolidating initiatives under one roof. Lead development and expansion of popular YouTube channel and LinkedIn presence. Coordinate message alignment with multiple cross-functional teams, including Media Relations, Government Relations, Internal Communications, Community Engagement.
· Increased traffic to Chevron.com nearly 100% to 5M+ unique visits per year.
· Gained 67K+ unique visits to new YouTube channel during first 12 months of operation.
· Fostered “netroots” relations by capturing 10K+ fans on Facebook fan page in 3 months.
· Initiated and developed strategies for presence on YouTube, Twitter, LinkedIn, Facebook.
· Achieved complete redesign of Chevron.com site, incorporating social media capabilities.
· Raised Chevron’s profile as winner of Forrester Research “Best Brand Building Web Site” 2008.
YAHOO!, Santa Monica, CA
Product Manager / News
2005 – 2007
Leading innovator in online content and community creation, attracting 300M+ users every month with engaging media and affinity content. Among the Top 5 most trafficked Web destinations, it maintains operations in 25+ countries and regions worldwide; $5.26B+ annual revenue during tenure.
· Led Yahoo! News to #1 Internet News Site in 1 year, defeating MSNBC and CNN.
·Directed editorial team responsible for content creation for Yahoo! News.
· Captured Webby and other awards, editing top content including “Kevin Sites in the Hot Zone.”
· Enhanced speed, accuracy, and impact of coverage, collaborating with AP, Reuters, CNN, others.
· Strengthened community satisfaction by linking coverage to long-term analysis of user behavior.
· Launched “You Witness News,” one of the first user-generated news sites on the web.
AOL / Time Warner, Dulles, VA
Senior Producer
2004 – 2005
World-renowned producer of top-quality digital content, depending largely on that content to empower premium display advertising, its chief profit engine. Provides an array of products and services targeted to consumers, publishers, and advertisers.
Supervised team of 5 producers responsible for all weekend news coverage on AOL website.
Selected “Welcome Screen” stories and programming, maintaining ongoing rotation at the “key moment” that determined how much news users would consume per session. Produced features to encourage true community and steer users toward habitual viewing, including interactive polls, galleries, graphics, blogs, chats, and forums. Built video and audio packages. Worked with other departments to implement new functions and features.
· Crystallized 28% increase in users who clicked on news headlines on AOL landing pages.
· Increased traffic and relevance of local content by launching AOL Hometown initiative.
· Coordinated home page promotions for all site verticals, including homes, cars, real estate, etc.
· Developed more effective coverage and promotion of relevant local news through Hometown.
· Maintained partnerships with ABC News, CNN, New York Times, Christian Science Monitor, others.
CNN / Time Warner, Atlanta, GA
Online Editor / Producer
2002 – 2004
Global leader in online news and information delivery, with hundreds of 24-hour news bureaus worldwide. Integrates cutting-edge multimedia, including live video streaming, searchable archives, and compelling audio packages, energized by the work of 4,000+ news professionals and millions of contributing users.
Wrote, edited, produced, and programmed content, focusing on Technology and Science sections of CNN; also contributed to News, Politics, World, and Entertainment sections — driving full process from interviews and research through creation and launch.
· Broadened user demographics and increased traffic, forging a range of new content programs.
· Implemented content partnerships with Business 2.0, Fortune, Popular Science, and Time.
· Produced broadcast segments and weekly show “Next” with CNN US and CNN en Español.
· Honored with 2004 EPpy Award for content edited and produced in “War in Iraq” section.
· Received EPpy Award for Best Overall Network TV/Cable-Affiliated Internet Service 2004.
The Miami Herald / Knight Ridder, Miami, FL
Managing Editor / Online
1999 to 2002
Managed 16 cross-functional creative reports, including producers, reporters, editors, and marketing, producing award-winning Internet edition of top-ranked newspapers; also oversaw online city guide Miami.com and Miami.com en Español; $3M budget.
· Produced Pulitzer Prize-winning online coverage of 2000 presidential election recount and Elian Gonzalez case, winning in the “Breaking News” category.
· Secured “Best Local Site Award” 2000 from the New Times.
Previous Roles: Bureau Chief, San Jose Mercury News; General Assignment Reporter, Orange County Register
Education, Professional Association, and Language
· Alumni, University of Southern California, School of Journalism
· Member, Social Media Business Council
· Completed Corporate Executive Board Training 2010
· Fluent in Spanish
