Kristina Halvorson talks content strategy from Andy Santamaria on Vimeo.

If you want to create usable, relevant content for your Web site, then Kristina Halvorson has a book for you.

A brisk read, Halvorson’s “Content Strategy for the Web” lays out:

- The business value of a content strategy.
- How to audit and analyze your content.
- How to make smarter decisions about content.
- How to keep your content current.
- How to structure your content team.

Content creation can be messy. But in 172 pages, Halvorson shows you why content strategy’s time has come.

You’ll learn the ins-and-outs of making informed, achievable content decisions. And why “creating useful, usable content requires… people. With experience. And insights. And judgment. It requires planning. And input. And time. And money.”

So, go ahead, download the free sample chapter, buy the book and you’ll soon see why you need to hire one of us.

After all, isn’t content your brand’s biggest asset?

Why is content king? Because it’s the reason people come to your site: to get information.

But way too often, content is almost an afterthought in creating a Web site. The content creators are brought in after information architects, designers, developers and site owners create and approve a shell that needs to be filled.

By letting the content strategist be part of the team from the start, you ensure the site meets the needs of visitors and site owners. You’re also able to set editorial standards early on in the project, which allows your writers, producers and editors to create content that reflects your brand’s voice and tone.

Effective content strategy is simply good communication.